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Selling Your Home in a Down Market
 

If you’re in an area of the country where the housing market has experienced a downswing, here are some ideas to consider when trying to sell your home.

Pricing: Be Realistic
It is important to set the right price. See what other houses in your neighborhood are going for, and listen to your agent, who can do the research for you. Local real estate agents typically know about market conditions and local home values.

Look With a Buyer’s Eye
Look at your house from the buyer’s perspective. Is it cramped? Dark? Outdated? While buyers were once willing to overlook such things as faded wallpaper and dirty carpeting, they aren’t anymore.

Small changes, such as painting surfaces or pruning back unruly hedges, can make a difference.

Hire A Real Estate Stager
Real estate stagers focus on improving a property’s face value by transforming it into a welcoming, appealing, and attractive product for sale. They work to reduce the home's flaws, by depersonalizing, “decluttering,” cleaning, and landscaping it, all in an effort to help buyers picture themselves living in it.

Marketing
If you are using a real estate agent, make sure she or he is using the Internet as a major part of the advertising campaign. Make sure that any photos you upload are good quality and allow prospective buyers to see clean windows, landscaped lawns, and large bright rooms. Don’t let them see pets lying on the furniture, cluttered, disorganized rooms, toys in the yard, broken blinds, or closed drapes in the windows.

Tempt buyers by offering to help pay closing costs, or pre-pay a year’s worth of homeowner’s association fees.

Wachovia Can Help
The Move Easy with WachoviaSM program could take you through every aspect of the home-selling, buying, and moving process. From finding a real estate agent, to getting a mortgage that meets your needs, Wachovia will connect you with your personal Real Estate Coordinator at TotalMove who will make sure you won’t have to do it alone. And, when you use a network real estate agent through Move Easy with Wachovia for your home purchase or sale, you could receive a cash reward based on the sale price – an average amount of up to $750 or more*. Call Wachovia Mortgage at (888) 567-1506 to speak with a Mortgage Specialist about how you can Move Easy with Wachovia.
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*Move Easy with Wachovia Cash Reward is NOT available for properties purchased in the following states due to state law restrictions: AL, AK, KS, LA, MO, MS, NJ, OK, OR or the District of Columbia. Certain states, including AL, SD and TN, require that incentives be given as either a credit at closing or as a reduction your real estate commission at or prior to closing of your real estate transaction. The amount of your refund will be $3 per $1,000 in sales or purchase price. <(See Terms and Conditions for complete details.)> This offer is limited to one refund per home purchase or sale and will not be credited if you do not purchase the property using a network real estate agent. Offer is valid for a limited time and is subject to change without notice. Other restrictions apply. Network services available through, and refund provided by TotalMove, Inc. Customer is responsible for cost of the actual services provided.

Article References:
Lori Matzke, ”What is “Home Staging” and How Does it Help Sell My House”,RealEstateabc.com
< http://www.realestateabc.com/homeguide/staging.htm >

Dana Dratch, “Setting the stage for a sale”,Bankrate.com
< http://www.bankrate.com/brm/news/real-estate/getting-readya1.asp >

All loans are originated by Wachovia Mortgage, FSB and are subject to credit approval, verification and collateral evaluation. Products are not available in all states and are subject to change without notice. Certain restrictions apply. Cash Reward available only for real estate agent relationships coordinated by the Real Estate Coordinator.

The benefits associated with the Move Easy with Wachovia program may not be combined or used in conjunction with a corporate sponsored relocation. If you are relocating due to employment, please consult with your employer prior to proceeding with the Move Easy with Wachovia program. Failure to do so may result in loss of relocation related benefits.

Move Easy with Wachovia is a registered service mark of Wachovia Corporation.

This newsletter does not constitute legal, accounting, tax or other professional advice. We recommend you contact your own legal, accounting, tax or professional advisor as neither Wachovia nor the publisher assumes responsibility for your relying on the information provided.

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